This competition is more than just a contest; it's a celebration of Sarawak Liberica and the incredible community behind it. We aim to discover and showcase brewing talents who possess a deep, holistic understanding of the coffee they brew. We're looking for teams that can connect the dots from farm to cup—appreciating the coffee’s unique terroir, the producer’s hard work in cultivation and processing, and the rich local coffee history and culture. The unique team-brewing format used in this competition is designed and owned by ASEAN Coffee Federation (ACF)

Our core goals are:

Champion Local Coffee: To bring national awareness to Sarawak’s unique Liberica coffee and give well-deserved recognition to the farms and producers who are the backbone of this industry.
Foster Innovation & Community: To uncover practical brewing techniques—blending both art and science—that can be applied in a bustling café or a cozy home kitchen. We want to strengthen teamwork, encourage technical exchange, and build a more connected coffee community.
Promote Appreciation: Ultimately, this event is designed to foster a culture of appreciation rather than formal judgment. We invite you to join us in celebrating the journey, the craft, and the exceptional flavors of Sarawak Liberica.